Making a mad dash through Wal-Mart, I grabbed Purex Lavender from the endcap. It was only $2.87, much cheaper than my usual pick, Tide Free. I was in a hurry and it was at my fingertips. What a pleasant surprise I found that day. The laundry soap smells just lovely in the bottle. And even lovlier on my clothing as I fold it warm from the dryer.